衆 populace

Because he was in an un-populated area, the hitch-hiker's blood was chilly, and he had to walk in his SHOES.

general public. ★★☆☆☆
大 (big) + 衆 (populace) = 大衆 (general public.)

general public - in the political sense. "This politician appeals to the general public." "Public sentiment is against the tax hike."